To make our clients more successful and their businesses more lucrative. The majority of 21st Century consumers shop online. The Internet provides convenience, offers both anonymity and competitive pricing, and is free of high pressure salesman. What do you do when you're researching a potentially new purchase, from cars to clothes to electronics to medicine? You GOOGLE it.
This also applies to people shopping for mortgages. Some data suggests upwards of 85% of what we would call prospects, shop for rates and the best deals online. In order to corner a piece of this demographic, mortgage brokers/lenders and loan officers need to have a highly visible and easily accessible online presence.
This is where we come in.
We don't doubt that your clients will love us once they get to the closing table.
But how do you get them to the table?
How many prospects per month can you get to the table? How much business do you lose because another broker shows up higher on a search engine's results page than you do? Probably more than you know.
That's why Infinite Title will increase your online presence through blogging, search engine optimization and keyword placement. Here's how it works:
1. We start you a company blog on the Real Estate Networking Forum 'Active Rain'. For some reason, this site holds an extremely high 'page ranking' and is strongly recognized by Google, Yahoo and other search-engine giants.
2. We start personal blogs for all your sales people using another prominent blogging service, on which they need to post regularly about products offered, services offered (preferably that the competition lacks), updates on regulations, et cetera et cetera. This is an excellent forum for loan officers to convey to prospects what they know that the competition does not. It's also a convenient place to post licensing information to validate you as a respected financial institution.
3. We establish a page for your firm on a social media outlet, preferably Facebook, but not necessarily. On this page, we cross-link to your sales team's blogs, and vice versa. The status update feature on Facebook is an excellent opportunity to promote monthly 'contests' or 'specials', i.e. "XYZ Mortgage is offering 110% LTV through Fannie Mae DU Refi Plus".
There are multitude of ways to enhance your online visibility, and we'll manage all of them for you for free. Feel free to view one of my blogs at www.activerain.com/completemtg and see what I mean.
Some professionals are more comfortable writing their own copy, linking to their own data and have confidence in their own draftsmanship.
If you feel you don't have the time to manage these tasks, or prefer that someone else write on your behalf, I want you to understand that this is my job. I want to do it for you. I want to you get you more views, more traffic, and close more loans.
When I owned a mortgage company up North, I took our cookie cutter website from a pathetic 15-30 unique visitors a month, to the 5th most viewed page among all financial institutions in New England in just over six months.
A google search of 'Mortgage/Title Company South Florida' or any combination of those words displays me as the second hit. I paid zero dollars for that exposure and you'll pay zero as well.
You cannot operate in the world I exist in and not crash into me online. If you were a consumer, who would you call first? The company who is consistently, one of the first 5 hits on Google, or the company who sends out a robotic, spam style e-mail through a CRM tool twice a month?
Bottom line is this: The more successful you are, the more successful we are. Let my staff and I make you more money, at no cost.
Sincerely,
Jeremy Cohen
President of Client Relations
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